In The GEO Playbook, we explored the three pillars of AI visibility: SEO, brand, and product data. In this piece, we’re doubling down on that third pillar for technical leaders—there’s a lot to unpack, and we’re sure you have questions. 

The number of conversations we’re having with enterprise decision makers about this has exploded over the past year, and for good reason.

AI is changing the commerce game, fast. AI-driven orders are up 14x since the beginning of 2025. Gartner®, in their new report “Optimize Product Data for Agentic Commerce”, also predicts that by 2030, 20% of transactions will be executed through AI platforms using on-platform check-out or by AI agents.  Read more