Sales has historically been a true proving ground for new technological breakthroughs. CRM systems, predictive analytics, tools that promise better targeting, faster follow-up, and higher close rates have to be proven, or shown to be false in the realm of sales.
Agentic AI changes sales as we know it
Agentic AI will move sales from a series of human-led tasks to an automated sales cycle. Currently almost all sales teams spend massive amounts of time researching accounts, classifying leads, scheduling call out days, sending cold emails, logging activity in their CRM, and forecasting potential revenues. Agentic AI can be leveraged to automate most of this with minimal human input.
In this new reality, sales team members will be the manager of an AI agent. They can prompt their personal AI assistant to identify businesses within a particular vertical, or even geographical area that shows signs of being in-market for what the team is selling. Once those businesses are identified and vetted, the salesperson can then tell the AI agent to begin outreach via emails, or targeted marketing to warm the lead up before the person reaches out or steps in to introduce themselves.
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